Category: Articles

SEO tips for photoproduct businesses

November 20, 2015

Even without any expert knowledge on SEO, there’s a lot you can do to improve your ranking and be more visible to your customers in search engines. Google offers many powerful tools and resources to help businesses grow and succeed. Free and paid business services can help with finding new customers, increasing productivity and can…

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How to categorize photobooks in your online store?

November 4, 2015

When customers visit your e-commerce store, there’s a good chance they’re looking for something in particular. Whether it’s a square hardcover photobook, a photocalendar or a photomug, if they can’t easily find it they’re not likely to buy it from you. Research shows that nearly 55 percent of online visitors spend fewer than 15 seconds…

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How to showcase high-quality products?

September 7, 2015

Unique, personalized high-quality products usually aren’t cheap. You charge more for a flat photobook than your competitors, but you offer a better product and you’re worth the money. When setting a higher price for a quality photobook, you need to find customers who are willing to pay more and not base their decision solely on…

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Why to Start Your Own Photo Book Business?

October 15, 2014

Creating photo books and other photo products continue to grow in popularity. According to research by Futuresource Consulting Ltd only in the USA photo product market was worth $1.5 billion in 2012 and is still growing (to over $1.9 billion by 2015). Launching a business like this can be really profitable. If you are a…

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Photo calendars

October 6, 2014

Calendar is a conventional time reckoning, accepted in the particular culture. It divides time into periods of repetitive cycles, associated with the cycles of nature. The name comes from the Roman word “calends“, other sources give different origin of the word – Latin “callendarium“. Calendars can be divided into different types, depending on: a method of…

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What is a photo book?

September 29, 2014

According to Wikipedia a photo book or photobook is a book in which photographs make a significant contribution to the overall content. Nowadays – with the development of digital cameras and the Internet  – everyone can be a photographer, capturing every special moment in life with a camera or smartphone. This technology expanse allowed an enormous production and exchange…

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